CII organized the 8th India Tea Forum (ITF) in Siliguri on Wednesday. ITF, the biennial tea networking event supported by Government of West Bengal, was attended by approximately 350 planters, brokers, auction houses, exporters, machinery manufacturers and service providers.
Speaking at the occasion, Nick Low, British Deputy High Commissioner, Kolkata, referred to the passion of his countrymen in drinking tea over years. He also emphasized upon the strong bondage the two countries have from the past due to bilateral exchange of products and services. He also shared his thoughts on augmentation of tea consumption in India and abroad. Mr Andalib Elias, Deputy High Commissioner, Bangladesh Deputy High Commission said, “When we talk about sustainability, we talk about responsibility”, responsibility of sustainability of the Indian tea gardens and this forum has been a platform for discussions on various valuable inputs by the panel for the development and sustenance of the industry. Mr Eshor Raj Poudel, Consul General, Nepal, also emphasized on collaboration between the tea fraternities of both the countries for mutual benefits.
Mr Ravi Agarwal, Chairman, India Tea Forum, focused on the theme “One More Cup – Ek Pyali Aur… Ho Jaye”. He further added saying in other words, the initiative mainly centered upon balancing the demand and supply of tea by increasing its consumption. He further emphasized on promotion of the health benefits of drinking tea must be highlighted heavily amongst the youngsters.Increment in consumption through robust distribution network can give a boost to increment in production and volume of exports. Mr Sanjay Shah, Chairman Federation of All India Tea Traders Associations also spoke about the nutritional benefits of tea and a substantial support is needed for this information to reach the masses. He also encouraged brands who are experimental with tea as this will surely act as a catalyst for a boom in the tea industry.Mr Pradeep Purohit, Chairman, CII North Bengal Zonal Council suggested introduction of new technological tolls and services to make the industry more vibrant and competitive in the Global market. The quality of tea produced in this part of the country has been rated to be the best in class. There were multiple interactions happened between tea garden owners and the buyers participated from across the country in this edition of the ITF. The North Bengal Tea Fraternity is quiet up bit on the take away of the ITF.
